Before we get into how--and why--San Francisco developed this project and why others have difficulty, it's important to understand the concept of leverage. Just think JGWentworth (It's your money, use it when you need it!) only with way more risk than a structured settlement. Here's a page out of leverage's greatest hits (circa 2007).Developer: If you give us 100 million, we'll build some apartments and pay you $200 million in 3 years. Here is a piece of paper with lots of numbers written on it. Since the $20 million project we did worked out, this one will too.
Banker: Sounds splendid. (To investors) Who wants to make some money? Put $10 million into this magic hat and in three years, you'll have $19 million back in your pocket! It's called investing, everybody is doing it!
The developer leveraged future earnings to obtain present money. What future earnings? The future rent money of the future inhabitants of the future building. The problem, of course, was that this model was so profitable, more future buildings popped up than there were future inhabitants to fill them, and they were certainly more expensive than the future rent money could pay for. But I digress, that discussion is for another day...
A city can leverage expected revenue increases (taxes) in exchange for cash that will be spent on generating that additional revenue. This pot of coins is known as TIF (Tax Increment Financing) money. Private developers generally try to dip into this pot when they develop infill sites, especially those that require a bit of clean-up. There's a lot of debate over the distribution of TIF funds.
The impediment with public housing, is that the federal money that subsidizes tenants rent can not be used to pay down debt. That is, public project money can't be leveraged. When faced with the prospect of raising funds to build a structure, that bag of loot is off limits.
In order to raise the money to build the structure, San Francisco did something somewhat odd. In order to create a larger tax increment (public housing residents don't have much in the way of tax bills) and to find a position to leverage, they created a mixed (gasp) public housing project. The city planner I talked to called Valencia Gardens a model that they hoped to use throughout the city.
While I understand that economic realities of the real estate world, I have seen with my own eyes large buildings that are designed as a whole yet detailed to the human scale. I suspect that it can even be done at a lower cost than trying to cobble together a half dozen different styles. While I'm not one to point fingers (architects fault), I do think it's important to realize that building "fake places" is a bad thing. Yeah, this project probably won't see the same degree of problems associated with other low-income public projects, but other than a place to sleep and some daunting storefronts, what does this place add to the city? In short, if you duplicated this development a thousand times, would anybody pay San Francisco rent to live in such a place?
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